Content strategy

“Content is so much more than copy. Content is strategic.” Colleen Jones

“… you broadcast your company’s dysfunction to the whole wide world with the instant, digital, global communications channel that is the www. And, before Web 2.0 you didn’t have an instant, digital, global communications channels like Twitter, Flickr, Facebook, et al, that your customers could use to tell everyone how dysfunctional you are.” Lisa Welchman, The Digital Deca

“Have you heard the expression ‘killing people with kindness’? Well, governments, for laudable motives, are killing people with information. Many countries are initiating Freedom of Information acts, when what we really need are Freedom FROM Information acts.” Gerry McGovern, New Thinking

“Having the right content in place, keeping it up-to-date, and removing content that is no longer relevant or timely ensures that the user community will find what they need.” JoAnn T Hackos, Content Management for Dynamic Web Delivery

“Web sites are usually developed by subjective taste and organizational power, instead of by understanding customer needs. This makes bad Web sites which can communicate surprising things to your customers.” Lisa Welchman, The Digital Deca

“Web sites, intranets and extranets that contain only facsimiles of existing print documents don’t get used as much as they might be, simply because they are cumbersome.” JoAnn T Hackos, Content Management for Dynamic Web Delivery

“Too often, publishing to an enterprise-wide intranet or a business-related Internet site means little more than capturing facsimile copies in PDF of existing legacy print documents.” JoAnn T Hackos, Content Management for Dynamic Web Delivery

“Universities… are growing websites like mushrooms, and have an amazing capacity to publish large quantities of irrelevant and confusing content.” Gerry McGovern, New Thinking

“Most organizations address low Web quality by redesigning their Web site or installing expensive infrastructure technology. The real reason your Web site keeps falling into disrepair is because your organization’s management practices don’t align with the 21st century business dynamic.” Lisa Welchman, The Digital Deca

“Far too often, given the demands of fast-paced corporate life, information is being thrown into an online tool for use on the web, a company intranet, or in online help without regard for the basics of good information design—is the information accessible and usable?” JoAnn T Hackos and Dawn M Stevens, Standards for Online Communication

“Publishing is as much about what you don’t publish as what you do.” Gerry McGovern and Rob Norton, Content Critical

“The 21st century business world consists of both a physical and digital hemisphere with the organization’s digital presence magnifying the management efficiencies and inefficiencies of the physical presence.” Lisa Welchman, The Digital Deca

“If you want great content that is well written so that it can be easily understood, you have to pay for it.” Gerry McGovern and Rob Norton, Content Critical