Accessible content for social media

Do you know how to make your social media posts accessible? In this article, we discuss ways to reduce accessibility barriers when writing posts, sharing links, and posting images and video.

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Writing content for responsive design

If you’re writing for the web, you’re writing for responsive design. Or you soon will be. In this article, we offer 3 main tips to get your content working well on a range of screen sizes and orientations. Write in plain English. Pay careful attention to content design. And publish web pages, not documents!

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Long descriptions for images – part 2

Categories: Accessibility, Articles

A discussion of how to write long text alternatives for charts and graphs, maps and plans, infographics, diagrams and technical drawings. Detailed examples are included.

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Long descriptions for images – part 1

Categories: Accessibility, Articles

In this article, we look at the role of long descriptions for images, and why and how to use them.

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3 useful tools for web writers

Here are 3 tools I recommend. They’re free and simple to use. And they’ll help you write better content for your organisation’s website, intranet or blog.

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Three diseases that infect web content

Categories: Articles, Readability

Want clean, healthy web content? Then you’ll need to protect it from 3 common diseases found all over the web. These diseases are highly contagious: if some of your content suffers, it tends to infect the rest. Style guides offer little defence. Many web writers copy their colleagues, unwittingly passing on the infection.

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Relying on PDF online? 6 reasons to stop

Many organisations are still stuck on PDFs. Systems to help us create and manage information more flexibly exist. We’re just not using them. Perhaps we don’t realise why we should. We see the cost of change, but we’re blissfully unaware of the cost of locking up content in PDFs.

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Haiku for Global Accessibility Awareness Day

Categories: Accessibility, Articles

Global Accessibility Awareness Day aims to get people talking, thinking and learning about digital accessibility. To mark the occasion this year, we’ve created a set of haiku. They’re aimed at web writers and based on the Web Content Accessibility Guidelines.

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When is an image ‘purely decorative’?

Categories: Accessibility, Articles

Sometimes it’s hard to decide when an image is ‘purely decorative’. Web writers might be unsure about what to do in some cases, while web content managers want to achieve a consistent approach. In this article, we discuss some examples of images that divide opinion and argue that blank text alternatives are usually best.

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Clean up your web content with these handy household products

Categories: Articles, Content design

Washing machines come in two basic types: top-loaders and front-loaders. This can present a dilemma for washing machine buyers, who have to make a choice. But for web writers, it’s a bonus. We can—and should—top-load and front-load to clean up our content.

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Managing distributed publishing, part 2: Some solutions

Some common problems arise when organisations use a distributed publishing model for their website or intranet. In this article, I outline 9 ways you can start managing these problems.

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Managing distributed publishing, part 1: The challenges

Distributed publishing can pose significant challenges that affect the quality of your content. In this article, we’ll look at some of these challenges.

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Reducing reliance on PDF documents online

PDF is rarely chosen because it’s been assessed as the best format for the content. We need to reduce the amount we’re publishing.

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Better science writing for the web

Categories: Articles, Readability

Scientists often write web content, but they can find it hard to avoid ‘scientese’. This article presents tips from science journal style guides to help scientists and others write more readable science for the web.

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User story cards for web writers

Categories: Articles, Planning

Do you or your colleagues have problems knowing where to start when writing for your organisation’s website? Or do you find it hard dealing with different opinions about what you should write or who you’re writing it for? User story cards can help. They’re an easy way to do a little planning to help guide your writing.

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