Consistent identification: accessibility for web writers, part 17

The Web Content Accessibility Guidelines 2.0 requires consistent labelling of the functional parts of web pages. If identical functions have different labels on different pages, you may make your site confusing or harder for people to learn to use—particularly people with cognitive impairments.

Here are some tips for web writers and content managers.

Use document icons consistently

If you use an icon to label a document in a format such as PDF, then

• use the same icon throughout your site
• write a consistent text alternative.

It’s also a good idea to use icons users will be familiar with, rather than something unique that users may not easily recognise.

Use other graphics consistently

Ensure that all icons or graphics included in your content are used consistently. These might include icons that indicate links to external pages, links that open content in new windows or pop-ups, or links to the next page in a multi-page document.

Document requirements in your style guide

If you are a site or content manager, provide guidance on the use and labelling of icons in your style guide. Make sure all your web writers are aware of these guidelines and know how to apply them.

If you are a web writer, check your style guide or contact your web content manager to see what is recommended.

Web Content Accessibility Guidelines references

• Consistent identification: understanding success criterion 3.2.4
• Using labels, names, and text alternatives consistently for content that has the same functionality: technique G197

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